Innovators of the Future

Publicis & Hal Riney recently began their first campaign aimed towards encouraging children to think innovatively [1]. Riney successfully launched two commercials through the Ad Council for the Department of Commerce that portray a boy and a girl creating two different inventions: A cat magnet and a personalized robot. In addition to humor, the two commercials also provide the tagline, “Anything’s possible. Keep thinking.” Riney hopes to inspire America’s youth to share their novel ideas amongst each other, while having fun doing so. There is one major obstacle that stands in the way:

“Kids think of inventors like Alexander Graham Bell or Albert Einstein as historical figures. They don’t think of inventing things as something they can do.”

All too often, American children are turned off from science and engineering at far too young of an age.  To counter these early-adopted viewpoints, Rhiney’s new website enourages children to think creatively, learn about patents, and use collaborate. Riney understands the importance of innovation and its impact on our country, and is without a doubt leading young Americans in the right direction.

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