How to Make an Idea that Lasts

In their book, Made to Stick, authors and brothers Chip and Dan Heath propose a strategy for making ideas survive and thrive. The book offers six principles: “simplicity, unexpected, concrete, credibility, emotional, and story” that encourage people to frame ideas in a clear and compelling way, and therefore build an idea that lasts.

All too often, great thoughts are overlooked or disregarded because they are framed incorrectly. In order get support, backing, and adoption of their ideas, Change Agents should take the Heath brothers’ six fundamental principles into consideration, frame and idea that others will heed, and therefore facilitate change.

Listen to the NPR interview with Chip and Dan Heath, or read their blog.